Step by stepWhen we started the cooperation with Z&K Manufaktura Złotnicza 4 years ago, it was a small factory dealing with the sale and repair of jewelry. Our work has completely changed the perception of the brand, which is now the Manufacture of goldsmith's articles. We started the cooperation with strategic workshops in order to develop a completely new vision, mission and strategy for the company. A complete change of image was also important for the client. Our experience in the field of Design Thinking allowed us to develop a new brand value. We analyzed the target group, market competition and we started working on the image.
Modernity and simplicityThe new image of the Manufaktura Złotnicza was developed by taking into account the nature of the industry and customer expectations. Simple, clear form, soft colors, font selection and creating a logotype gave us the basis for further projects. Z&K are the initials of the owners’ names, who are outstanding specialists in the jewelry industry. By using the initials in the logo, we wanted to particularly emphasize their contribution to the company development. We used the complete visual identity book to create letterhead, business cards, leaflets and banners. The next step was to prepare the brand strategy and the communication strategy - our work focused on creating the website and the online store.