The digital strategy allows effective use of digital channels & software design to achieve the business objectives of the brand & product. In order for your company to become more innovative, it should find solutions that ensure consistent contact with clients through all used channels. The digital strategy requires the selection of the most effective tools to reach a wider audience.
Based on our Software House experience, it is necessary to create a multifunctional team, including employees of the marketing, design, IT and senior management departments. You probably wonder what is the main purpose of using the web & mobile strategy? Thanks to it, one can create a brand that clearly appears in all channels and contact points used by customers.
We will develop an effective strategy for you that will help you to achieve your long-term goals.
- business strategies
- brand strategies
- communication strategies
- market research and analysis
- customer journey mapping
- market analysis
- innovative business model creation
- Design Thinking workshops
- growth strategies
- mission, vision and values development
“We share the passion with our cutomers. Together we create mission, vision and long term goals to achieve them in the future. That is my core philosophy.”
LEARN ABOUT THE PROCESS :
The digital strategy requires several basic steps. The first one is the needs analysis. On the basis of general information about the business, marketing activities and plans for the future, the initial situation can be properly determined. On this basis, we can decide about the subsequent stages of the strategy implementation process, adapting the activities to the individual needs of the company.
goals and tasks
In the second stage, the most important thing is to determine the company's mission, vision and objectives. These activities allow us to set the direction of the organization's work and, indirectly, the areas that the company can reach. It is important to define short-term and long-term objectives as well as marketing, image, sales and communication goals and software design principles. On this basis, we can specify not only the role of the company, but also the concept and business models and product innovations.
Without an analysis of the initial situation, the digital strategy will not bring the expected effect. At this stage, information about the brand itself, offered products or services, as well as competition are acquired and analyzed. An examination of the initial situation may include:
- analysis of the brand's activities(taking into account the last campaigns),
- SEM audit,
- analysis of brand communication,
- audit of all social channels.
Analysis of the
Data analysis on current users of the brand or product allows us to develop a digital persona. To create the profile we need: personal data, information about the profession and psychographic information. On this basis, you can get a full picture of a person representing a potential group of recipients. An additional analysis of research on the latest consumer trends and the conclusions drawn on its basis allow for a more detailed description of the target group and thus the selection of appropriate ways to present the brand or communication.
At the stage of product strategy, the specifics of all target groups are already known. Therefore, it is possible to develop detailed tasks which include: selecting and defining the role of digital tools, choosing the best tactics of action and channels to reach digital persona and defining specific objectives for selected tools. This allows us to choose a way of product design that will be appropriate for given recipients and make it possible to establish a lasting relationship with them.
Each digital strategy should define a way to evaluate the effectiveness of the actions taken. To this end, KPI (key performance indicators) should be defined. They are chosen individually, depending on the objectives adopted by the company. Most measures refer to digital activities. They can refer to the software itself (including the number of new and repeated visits, the rate of rejection) or selected social media channels (e.g., the increasing number of followers). One should select such indicators that best show the effect of the actions and prove that the adopted mobile strategy has been effective.